The objective of this qualification is to provide learners with the knowledge, confidence and skills to support individuals who are thinking of making a health behaviour change.
It will enable learners to understand the importance of effective communication in building rapport with individuals. It will also help learners to understand how to work with individuals to increase their motivation to make a behaviour change and explore the factors that hinder and facilitate that change.
 
Three reasons why it is important to understand how to achieve behaviour change:
 
1. Improves Health and Wellbeing
Understanding behaviour change helps individuals make positive lifestyle choices, such as eating healthier, exercising more, quitting smoking, or managing stress. By knowing how to effectively support change, professionals can help people adopt and maintain healthier behaviours, reducing the risk of chronic diseases and improving overall wellbeing.
Example: A healthcare worker supporting a patient with diabetes can use behaviour change techniques to help them make sustainable dietary changes, rather than relying solely on medical interventions.
 
2. Increases Success and Sustainability of Change
Many people struggle with maintaining change long-term. By understanding why people resist change, how habits are formed, and what motivates individuals, interventions can be designed to be more effective and lasting. Instead of relying on willpower alone, professionals can apply structured approaches to help individuals stay on track.
Example: A fitness coach using goal-setting and self-efficacy techniques can help clients maintain an exercise routine rather than giving up after a few weeks.
 
3. Enhances Support for Others in Professional and Community Settings
Whether in healthcare, social work, education, or public services, understanding behaviour change helps professionals better engage and support individuals in overcoming challenges. By recognising the psychological and social factors influencing behaviour, practitioners can tailor their approach to each person’s needs.
Example: A social housing officer trained in behaviour change techniques can effectively support tenants in managing rent arrears by identifying barriers and providing realistic solutions instead of just enforcing rules.
 
 
By understanding how behaviour change works, professionals and organisations can create more impactful, person-centred interventions, leading to better outcomes for individuals and society as a whole.